Mr. Magorium's Wonder Emporium is totally nuts. I am not quite sure whether children or adults who will enjoy it best though both will certainly have fun watching this DVD. There is magic, literally, something to keep an eye out for, and very strange jokes and references in just about every scene. Dustin Hoffman seems to be having a lot of fun as Magorium. Natalie Portman is enjoyable if a little overwhelmed as his assistant. Whoever visually designed his movie has either great magic mushrooms or one vivid imagination and palette.
Reality cannot beat the movie version of toy stores but Magorium's Wonder Emporium beats any and all movie versions of the same. This is a really weird and wonderful place. The story goes like this: Magorium feels his time is up and he wants to hand the store over to his assistant, Molly Mahoney. Before he can do this, and for some reason, he needs the advice of a counting mutant (accountant) played by Bateman. Not only does Molly feel unprepared but her real aspiration is to live up to her potential and become a famous composer. The emporium store literally suffers until she realizes what her potential really is.
You soon realize Mr. Magorium's Wonder Emporium is a movie about oddballs who do not fit in.: Molly, the Mutant, and young and brilliant Eric. Those who enjoyed all their favorite toys coming to life in Toy Story will certainly enjoy the same moments in this family movie DVD. This is also visual eye candy.
The story itself is a bit messy and the ending does not quite tie in to the beginning but the movie itself is so charming and interesting a viewer will be more than willing to stay along for the ride.
This is a very entertaining movie the family will enjoy.